Brand History: I.D. Sarrieri

Brand IDSarrieri – a brand of luxury lingerie. Products, which manufactures the manufacturer, distinguished by a special tenderness, femininity, gentleness and refinement. About this underwear every woman dreams. It offers you to learn how to create the famous brand of underwear.

Many women believe that the products of this brand produce Italian designers, because they often deliver beautiful underwear. However, this is a mistake! Luxury items under the brand IDSarrieri made in Romania, or rather, in Bucharest. The story of the brand began with the cherished dream of the Romanian normal girl, whose name is Julius Dobrin.


Brand History: I.D. Sarrieri sarrieri history brand

Julia was still a student when I started to dream about creating a luxury and unusual outfits of lingerie for women. The future head of a large production has always been responsive and passionate nature, moreover, it is easy to catch any changes in fashion, especially when it came to underwear.

When Julia Dobrin turned 25 years old, her dream began to come true. In 1992, it acquired the 55-year-old factory in the old part of Bucharest, made underwear. From that moment began to develop the story IDSarrieri, well-known brand around the world today.

Julius Dobrin is not just the head of a large production (factory covers an area of ​​20 thousand square meters and more than 500 employees.), She is also the inspirer, the heart and soul of this company. It was her tenacity and perseverance that became famous, popular and revered.


From the first days of its foundation the company is engaged in manufacturing women’s underwear and sleepwear at home. Yulia Dobrin, to help her become a professional team of designers comes.

The main purpose of Julia is to create unusual, elegant, sensual, sexy and attractive look of things. That is why all the fabrics are under the exclusive supply of lace and silk. When you create collections of luxury accessories are also used, especially crystals Swarovski.

Known crystals have become the strength of the brand IDSarrieri. Many customers of this brand called “God Swarovski in linen,” as underwear designers know special techniques. Swarovski specifically produces for the popular brand ID Sarrieri.

Brand History: I.D. Sarrieri sarrieri history brand


Underwear Romanian brand ID Sarrieri not only in their own country. Showrooms with products of this company can be seen in Toronto, Paris, New York and other large cities.

Today, Julia Dobrin is not just ordinary women around the world, but well-known fashionista model of business and film industry. Nicole Kidman, Halle Berry, Cindy Crawford, Julianne Moore, Cameron Diaz – IDSarrieri.

Brand History: I.D. Sarrieri sarrieri history brand

Underwear of this brand even appeared in popular films. Beautiful bra embroidered with crystals the Swarovski, shown in the movie “The Devil Wears Prada.”

Fashion world takes every collection of underwear Julia Dobrin with open arms, with trembling waiting for new achievements in the industry. ID Sarrieri, luxury linens should be for a special occasion, it is a daily privilege of girls who prefer products of this brand.

Brand History: I.D. Sarrieri sarrieri history brand

Brand History: I.D. Sarrieri sarrieri history brand

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